Kuwait Finance House (KFH) announced the launching of ‘Back to School’ campaign starting September 20th at the beginning of the new academic year. The campaign targets children who have Baiti accounts, and distributes giveaways to this segment of clients through KFH’s branches in various areas, as part of KFH’s strategy to support education.
The Branches’ Department Manager Emad Al-Saraawi stated in a press release that the goal of launching this campaign is to thank children who are KFH clients that have Baiti accounts. He added that the giveaways will be given to all Baiti account clients, regardless of making any deposits or the opening of new accounts. He stressed that KFH considers children to be a strategic segment, since they are future clients, which prompts KFH to build a strong relationship with them through offering them products and services that suit their requirements.
It is worth noting that KFH had offered Baiti saving account for children up to 14 years old to encourage children to save money and to adopt a banking mentality. The account offers them numerous benefits and entertaining programs throughout the year, not to mention encouraging them to use the internet to check their accounts.