Kuwait Finance House (KFH) announced the launch of a new family of transparent banking cards that are highly secured. These exciting new designs will replace its existing credit, prepaid, and ATM cards going forward. The new family of KFH cards, have a unique design identity, which makes it the first of its kind in Kuwait and the Middle East. These cards besides being secure with the Chip also have 3D security for Internet transactions. The cards are scratch resistant and have higher durability. This step comes as part of KFH’s efforts to keep offering its customers state of the art products with the latest technology in the banking and e-payment fields in a brand new unified look .

KFH’s AGM for Banking Sector Mohammed Al-Fozan stated that the new cards are transparent and have a smart microchip, and that they reinforce security procedures taken by banks worldwide to combat electronic crimes, which makes clients feel safe and secure, in addition to offering users a wide variety of financial options. He added that the new design of the card that was produced in collaboration with Oberthur, London, focused on creating an International design with an Islamic flavor to identify with KFH. He noted that all current banking cards will be changed gradually, where clients will receive their new cards on renewal. Clients can also request for replacement of their cards in any of KFH branch before renewals. KFH customers who open new accounts will receive the new cards.

Moreover, Al-Fozan said that KFH is proud to be the first bank in Kuwait and the region to make this initiative, and hoped that this step would reinforce KFH’s competitiveness among other banks in the region. He further explained that by offering KFH customers world class products like these cards our intent was to promote electronic use of funds conveniently and with the highest security. KFH was the first local bank that implemented the chip card in all its banking cards, which allowed KFH to possess an effective banking cards’ market share.

It is worth noting that KFH had topped the ratings of platinum and golden banking cards in Kuwait, according to Forbes-Middle East magazine list of best 73 credit cards in its March issue, where KFH’s platinum card ranked first in Kuwait and fourth in the Middle East. KFH’s golden cards ranked first in Kuwait and fifth in the Middle East, while KFH’s classic cards ranked second in Kuwait and third in the Middle East.