Kuwait Finance House (KFH) continued its “Feed the Fasting” campaign by distributing Iftar meals to motorists on the main roads and traffic intersections of the country as part of Ramadan Aman ‘Safe Ramadan’ campaign.

This initiative is also part of the Iftar meals project carried out by the bank as part of the Ramadan program “Increase Good Deeds in Ramadan 4” that reinforces the firm commitment towards social responsibility. Distributing Iftar meals took place in collaboration with the Ministry of Interior and Kuwait Voluntary Work Center.

KFH volunteers hand out Iftar meals to drivers on roads and at traffic intersections to break their fast. This campaign was launched to decrease number of car accidents during Ramadan rush hour, as drivers tend to speed before Maghreb prayer to arrive on time for Iftar.  Not only does this campaign cultivate the culture of volunteering and giving back to the community, it is also a creative way of raising awareness about traffic and road safety during Ramadan.

The kind gesture is in line with the deeply-rooted values of giving in the Kuwaiti society. KFH’s efforts in Ramadan underline the bank’s role in the field of social responsibility, and contributes in strengthening the social ties. KFH voluntary team prepares and distributes over 800 meals daily until end of Ramadan.

KFH voluntary team distributes Iftar meals at places that are teeming with fasting people such as Nayef Palace, Souq Al Mubarakeya in addition to Hawalli Governorate and other places in Kuwait.

KFH’s Ramadan program includes various social and humanitarian events and activities stemming from the bank’s endeavors to solidify its commitment towards the society, while supporting all social and humanitarian initiatives.