Kuwait Finance House (KFH) has unveiled a new visual identity to align with its growth, significant achievements, and expanding global presence. The rebranding also reflects KFH's aspirations and reinforces its dedication to embracing technology, progress, and innovation in the digital era, solidifying its position as a leader in Islamic banking.

The new visual identity was unveiled at a grand ceremony held at the Sheikh Jaber Al-Ahmad Cultural Centre. This special event was attended by the Chairman, Hamad Abdulmohsen Al-Marzouq and Board members, Group Chief Executive Officer, Khaled Yousef AlShamlan, along with other members of KFH executive management and employees.

KFH Chairman, Hamad Abdulmohsen Al-Marzouq said: “We are delighted to announce the dawn of a new chapter for Kuwait Finance House, characterized by a distinct experience and an exceptional vision for the future. This phase marks a transformative milestone in our journey, signified by the launch of our new visual identity. This identity embodies the future and reflects the Group's leading position in digital excellence, innovation, and global leadership in the development of Islamic financial services."

He added: “Last year, by the grace of Allah, we accomplished a historic mission. We achieved a significant milestone by successfully implementing the first and largest merger project in the Kuwaiti banking sector. This merger was part of the strategic acquisition of Ahli United Group – Bahrain, the largest such deal in the region. Following the acquisition, KFH has become the largest bank in Kuwait by market capitalization and the largest Kuwaiti private sector company listed on Boursa Kuwait, with a market capitalization of approximately KD 13 billion. Furthermore, KFH has emerged as the world's second-largest Islamic bank, achieving significant milestones and reaping substantial benefits across all areas of the institution. This has positively impacted our valued customers and shareholders."

Al-Marzouq pointed out that KFH Group boasts a substantial financial network encompassing 12 countries worldwide. Among the most prominent of these are Kuwait, Bahrain, Turkey, Egypt, the United Kingdom, and Germany. KFH’s global presence confirms its standing as a global leader of Islamic banking services.

He said that the new visual identity encompasses more than just a logo. It represents a significant step towards a new era in modern Islamic banking, serving as a driving force in our pursuit of becoming one of the world's top 100 banks.

Al-Marzouq expressed his gratitude to all who contributed to shaping this new identity for KFH, wishing everyone success.

KFH Group Chief Executive Officer – Khaled Yousef AlShamlan

Meanwhile, KFH Group Chief Executive Officer, Khaled Yousef AlShamlan said: “Today, we unveil the new visual identity of Kuwait Finance House, the Group’s banks and subsidiaries, marking the beginning of a new chapter and a launch toward the future. This milestone reinforces our excellence in the various aspects of banking, innovative financial solutions, and pioneering financial technology. It will directly reflect on performance levels and work methodologies, enhancing the banking experience to align with our new identity."

AlShamlan added that the launch of the new visual identity aligns with KFH's growth, leadership, and extensive global reach. It also underscores the bank's commitment to digital transformation, sustainability, and innovation, while emphasizing its dedication to enhancing customer experience and providing innovative banking solutions.

He explained: “During the rebranding process of KFH, we were keen to maintain our legacy and Islamic heritage while reflecting our commitment to excellence in the Islamic banking industry, in accordance with the highest global standards of technology and innovation."

AlShamlan said: “Today, we begin a new chapter in our journey and a strategic shift towards achieving our forward-thinking plans. At KFH, we take pride in our unprecedented success and leadership throughout decades, reaching a remarkable position as the largest bank in Kuwait in terms of market cap and the second-largest Islamic bank in the world. We will continue our efforts to sustain our leading position and fulfil the aspirations of our shareholders and customers, our core priority. We continue to play a significant role in advancing the future of Islamic finance. We remain a distinctive, credible, and reliable brand renowned for high financial solvency, consistent profitability, sustainable growth, competitive performance, and a global reach."

AlShamlan expressed gratitude to employees for their exceptional contributions and indispensable role in KFH's success. He emphasized that they are the true wealth and core assets of KFH, and the foundation upon which its leadership journey is built. “We are advancing our pioneering vision and leadership in Islamic banking worldwide, emphasizing continuous development and innovation in the age of digital transformation. We aspire to further growth and prosperity to fulfill the aspirations of our shareholders and customers. We believe in a brighter future."

The new visual identity

The rebranding process necessitated concerted efforts, encompassing extensive research and gathering feedback from customers, employees, and design experts. The objective was to create a logo that authentically reflected the brand's identity and its vision for the future.

Symbol: The redesigned symbol reflects our global reach, digital focus, and innovative spirit. It embodies KFH’s commitment to providing cutting-edge banking solutions while remaining grounded in cultural heritage and Islamic values.

Lettering: The bold, clean lines of KFH’s new custom font symbolize solidity, reliability, and stability, blending tradition with modernity.

Employees: It opens new opportunities for growth, innovation, and collaboration within a forward-thinking, value-driven environment. It enhances the sense of pride in working for a trusted, international brand that is committed to integrity and Islamic banking principles.

Customers: The rebranding signifies KFH's continued commitment to providing modern, innovative, and accessible financial solutions, ensuring access to world-class services, enhanced digital tools, and a broader range of offerings and empowering customers to achieve their financial goals with a trusted, future-focused partner.