The Call Center Manager at Kuwait Finance House (KFH) Meshaal Al-Obaid underscored the role played by the call center through its “Alo Baitak 1803333” phone service, which allowed the client to stay close to KFH for doing any deal, whether banking, commercial or real estate. This reinforces KFH’s role in using modern technology to facilitate the requirements of the clients, by prioritizing the reception of overseas calls during the summer holiday, which is known as “skill set”. Since KFH is keen on the security of data, Al-Obaid reminded the clients to keep their banking data a secret, and asserted that KFH will never ask for any data from its clients through electronic means. He clarified that the calls received by the call center is handled with great care from KFH employees to cater to the various needs of its clients. He went on to note that KFH is the first bank in the Middle East that offers the voice recognition service, which allows clients to perform transactions by giving orders over the phone in Arabic and English. It is worth mentioning that KFH’s call center received many awards and the satisfaction of many clients, which proves its leadership in that field, such as Jaber for Quality award, and the Most Evolutionary Call Center by Dubai Insights, which is specialized in call center systems in the area. Call centers are evaluated through several criteria, such as communicating with the clients through E-banking and cell phone services M-banking, in addition to training the employees.