Assistant General Manager for Banking Sector in Kuwait Finance House (KFH) Mohammed Nasser Al-Fozan stated that KFH has launched a new service called "Sawtak", which uses advanced technology to identify oral orders and provide an automated reaction (Speech Recognition). Due to its firm belief in upgrading its offered services to its clients by calling (803333), KFH is the first bank in Kuwait and the region to apply this advanced technology. Al-Fozan added during a press release that starting from today; this service will be offered exclusively as a start to "Al-Awlaweya" and "Al-Tamayuz" clients, then it will be launched to the rest of KFH's clients. The mechanism of the service depends on orders given easily by the client over the phone, without the need to use any keys, which will lead to a decrease in the time the client is put on hold while using "Alo Baitak" service. Moreover, using oral orders over the phone will enable the understanding of various languages and dialects, and a smooth, flexible transition among the service menus available in the phone service. In addition to that, numerous benefits and advantages will be positively reflected on the phone service of our clients. The call center at KFH adds a new step to its previous steps by applying "Sawtak" phone service. Some of our previous achievements include "Center of Excellence" certificate from Bordeaux American University and "The Most Evolutionary Call Center for 2007" award. Al-Fozan announced that the new service is easy and flexible, which makes it user-friendly to various segments and conditions, because there is no need to hit any buttons on the phone. It also offers fast access to desired information orally over the phone. Other advantages will be positively reflected on KFH's client service. Some of the advantages of the new service include the understanding and usage of different languages in giving oral orders, which gives the client a new alternative. The client can call the call center employee, use oral orders, or even use the standard method by using the keys on his phone. This service will reinforce KFH's relentless efforts to apply new services and products, according to advantages and benefits that suit the different segments of its clients, stated Al-Fozan. This service matches their aspirations and enables them to use electronic channels and methods, according to their abilities and needs, which makes them connected constantly to their accounts and KFH simultaneously. This unique service comes as a response to the great demand from clients for KFH's technological products and auto services. Al-Fozan stated that "Alo Baitak" 803333 plays a major and efficient role in achieving the highest degree of client satisfaction by answering their queries and receiving their calls around the clock. Moreover, KFH has a work force of the most competent employees who are fully aware of the integrated bouquet of services that KFH provides.